Marketing on social media is a constantly evolving field. What works well today might not be as effective tomorrow. What are the social media trends you need to watch out for in 2023?
Social media is an extremely powerful tool for connecting with people around the world. It’s no wonder companies devote so much time and resources to marketing on social media platforms. But what trends should you be aware of to stay ahead of the curve?
Since the pandemic began, social media has grown from a small-scale e-commerce platform to a sizable economic force. For instance, people are more inclined to click on social media ads and shoppable Instagram posts when making purchases. Additionally, Facebook Messenger now plays a bigger-than-ever part in both customer service and shopping. Experts also predict that social media trends toward social selling will pick up quickly, according to Forbes Magazine.
When it comes to influencer marketing, this trend will be even more pronounced this year. Due to the high fees charged by major influencers, smaller businesses prefer to contact smaller influencers in your industry. Despite having smaller audiences, micro-influencers have more engaged audiences. They are also less expensive to collaborate with
Even though TikTok has experienced exponential growth, its impact on other social media platforms will continue to be felt. You can anticipate seeing more 9:16 (full-screen vertical) content in the future.
It’s not surprising that Instagram followed TikTok’s example in this case, but now Facebook and YouTube have done the same. Compared to horizontal videos, vertical videos on Facebook have a 90% higher completion rate. YouTube is also testing a new feature that reformats video ads for vertical playback.
Businesses are adapting by increasing their spending on social media advertising. This is one of the longer-lasting social media trends, particularly given the long-standing disadvantage that networks like Facebook have given to organic branded content.
Marketers anticipate the long-term continuation of the trend as ad spending has been rising steadily for many years. Brands that don’t use social media for advertising are losing out on a lot of potential sales.
User-generated content has a solid reputation as one of the most valuable social media trends. Influencer marketing has grown significantly as a marketing strategy overall, but recently it has also become more collaborative. Having said that, other types of UGC can also help sell products and raise brand awareness.
How effective is this method? Brands have discovered that paying an influencer to produce content has a significantly higher return on investment (ROI) than purchasing conventional advertising. The ROI gap only widens as the price of social advertising rises.
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