Understand your audience
One of the most popular techniques is knowing the audience, which is one of the keys to success.
Target audience demographics, characteristics, and needs will help define the type of content you post, brand voice, the center of interest, and even the days and times of publication.
Generate professional content
It is essential to post quality content. Visuals or photos that will more engage users. Therefore, it is best to have a high-grade camera to take excellent quality photos, use filters and colors.
Share video content
Furthermore, video content has become more popular thanks to stories, IGTV, Live, and reels on Instagram. It is essential for improving digital accessibility. You also have the option of using sound to build your brand on your account.
As a result, posts with video receive around 38% more engagement than photos.
Include trending hashtags
Hashtags are essential to boost the visibility of publications. The use of it is an element more used by brands and influencers to increase posts’ visibility. You have to use it effectively.
In addition, they allow reaching a wider audience beyond the current community. More, it helps users find the content that interests them by doing keyword research and following specific hashtags. It is possible to use up to 30 hashtags, but it is recommended to prefer quality over quantity.
Host a contest
Contests are another great way to build awareness of your brand. In addition to increased brand awareness, contests on Instagram have proven to increase engagement rates.
According to a study, Half a billion people use stories every day. Plus, 62% of users say they became more interested in a brand or product after viewing it in stories. They appear both on the homepage and in searches, then it is possible to add hashtags to stories to have more visibility.