Social media marketing is becoming a requirement for brand durability these days. Additionally, to increase the engagement rate, you need to be active on social media.
Besides, it is so important to be present on social media. But the main benefit is to build strong interaction with communities.
Engagement is the interaction with your community in response to your posts. The goal is, therefore: “like“, “comment“, and “share“.
Engagement rate is different from the reach: the 1st will measure the reactions related to posts, the 2sd is the potential number of people who have seen the posts appear in the news feed.
Indeed, it is recommended to know the different interactions with posts on social networks:
According to Statista, Instagram has over a billion monthly active users.
Engagement on Instagram is about measuring audience interactions with content.
One of the most popular techniques is knowing the audience, which is one of the keys to success.
Target audience demographics, characteristics, and needs will help define the type of content you post, brand voice, the center of interest, and even the days and times of publication.
It is essential to post quality content. Visuals or photos that will more engage users. Therefore, it is best to have a high-grade camera to take excellent quality photos, use filters and colors.
Furthermore, video content has become more popular thanks to stories, IGTV, Live, and reels on Instagram. It is essential for improving digital accessibility. You also have the option of using sound to build your brand on your account.
As a result, posts with video receive around 38% more engagement than photos.
Hashtags are essential to boost the visibility of publications. The use of it is an element more used by brands and influencers to increase posts’ visibility. You have to use it effectively.
In addition, they allow reaching a wider audience beyond the current community. More, it helps users find the content that interests them by doing keyword research and following specific hashtags. It is possible to use up to 30 hashtags, but it is recommended to prefer quality over quantity.
Contests are another great way to build awareness of your brand. In addition to increased brand awareness, contests on Instagram have proven to increase engagement rates.
According to a study, Half a billion people use stories every day. Plus, 62% of users say they became more interested in a brand or product after viewing it in stories. They appear both on the homepage and in searches, then it is possible to add hashtags to stories to have more visibility.
Facebook engagement is the reach of your posts on the page you manage. Besides, it is the number of users who liked, shared, commented, clicked on your post, or even read an article out of the total number of people who viewed that post.
Getting many businesses engaged on LinkedIn is a genuine quest. It is a professional social network used by recruiters, salespeople, and business people, who they use for their jobs.
Generate engagement with publications
Optimize strategy on LinkedIn
Analyze statistics on LinkedIn
Post articles celebrating a happy event
Publishing anniversary articles, celebrations (inaugurations, recruitments, etc.). This method enhances the professional position by allowing relationships to share with you the emotions invaded by this successor this promotion.
LinkedIn proposes various ad types: Sponsored Content, Sponsored InMail, Text Ads, and Carousel Ads.
Choose the right time to publish
Twitter engagement is each type of interaction someone has with a tweet.
YouTube is the second largest social media, with higher than 2 billion monthly active users.
Likewise, with YouTube, marketers can present unique content that is easy to watch and share.
Pinterest engagement has become increasingly important in the proper distribution of your Pins. Pinterest marketing is an excellent method to showcase business and gain visibility and brand awareness.
– Create multiple tables related to your brand
– Use long images to stand out on paintings
– Reach out to fans who liked a product by offering assistance in purchasing the item
– Offer a thank you to subscribers via a personalized message to re-pin one of your pins
– Establish sponsored ads
– Compose stunning boards with quality images that your followers can click that lead to your blog and product pages.
– Host a contest to enhance sharing and attract new customers.
– Pinterest is known for its tips and advice for daily life.