Ways to Use Color Psychology in Marketing and Branding

Colors play an important role in our life. Our emotions and feelings are mainly linked to different colors. They express a person’s feelings and also express what they want. Different colors are related to different emotions and feelings. For example, if someone is happy, they want to wear bright colors and also like to design their home with bright and bright products. It’s like if someone feels sad, they want to have light colors.

Colors and Emotions

RED: Red color shows passion, love, energy, and danger. Psychologically red color symbolizes different emotions as it expresses love emotions, urgency, passion, and strong emotional responses.
Blue: This color is one of the most popular and widely used, it expresses confidence, calm, relaxation, and honesty. It also expresses freedom. Sadness is also expressed by the color blue.
Green: Green is a color of balance, nature, growth, peace, and health. It reduces stress and gives peace of mind.
Yellow: It is a color of energy, excitement, happiness, and positivity. This color is a sign of increased energy, joy, and warmth.

How colors are used in branding?

In Digital Marketing colours have great importance. They are strongly related to your business and give impact to your ROI. Your color palette expresses your type of product for example:

Financial Institutions: Use a blue color which shows trust. Most trustworthy companies use this color like Facebook, LinkedIn, American Express, IBM, etc. A brand that uses blue color shows trust, safety, and reliability.

Food companies: Use red and yellow colors to stimulate appetite. Their ads contain a red and yellow combination mostly to grab attention. Orange color is also used to make food ads interesting and energetic.

Luxury Brands: Use black, gold, and purple colors to convey sophistication and prestige. Beauty products use different colors like red, yellow, burgundy, and pink. These colors create a sense of feminity and tranquility.

So colors play an important role in increasing the target audience. When your brand uses perfect colors that are related to your product and your customer sense as well, you will achieve several audiences to boost your website traffic and increase your ROI.

Emotional connections with consumers

Choosing colors according to customers’ tastes and combining them with your product will create a strong and deeper connection with them. If you want to gain the trust of your customers, it is very important to understand color psychology. 93% of customers focused on visual appearance when purchasing a product. It is therefore very important to choose colors that will best express your brand.

Keep consistency with your brand

In research when the SEO company Rebooted on logo recognition, 80% of participants were able to recall the primary color of the logo while only 40% were able to remember the company name. So it’s very important to remain consistent with your color palette choice. Make your color palette for your brand. This will set your standards.

Conclusion

It is concluded that color psychology is the study of how important are they and how they impact human emotions. Different companies use colors according to their products. Food companies mostly use red, yellow, and orange colors to increase appetite. Financial and trustworthy companies use the blue one because it shows trust, calm, and safety.

Luxury product companies use black purple and gold which demonstrate wealth, sophistication, royalty, and refinement. Color psychology is a multidimensional field. Color theory represents how color affects our emotions and perceptions. This phenomenon is like a toolbox for artists, designers, and creators, to help them choose the right one.