Panamedia | Creative Marketing Agency in Dubai

Why is it important to use video for lead generation

Why is it important to use video for lead generation

Content marketing, as with other forms of marketing, requires content that is informative, delightful, and useful to your target audience in one way or another.

Video production for content marketing is one of the most recent and powerful tools employed in almost every digital marketing agency in Dubai to deliver greater engagement among viewers. It involves videos promoting and informing potential buyers about your service or product. 

Importance of Video Marketing for Lead Generation

Video marketing is a profitable and versatile content marketing strategy that promises a good return on investment. While some consumers may remain skeptical about purchasing products or services online, effective marketing videos will inspire their trust.

Essentially, video production improves trust between consumers and businesses, which is vital for lead generation of digital marketing. Leads allow marketers to move prospects through their sales funnel constantly. Therefore, the more leads you have, the faster you can act on them.

There is a good reason why video marketing is gaining traction across businesses. Videos increase brand awareness, traffic, and sales by a good percentage, leading to a fantastic outcome. Unlike texts, videos stay longer on social feeds resulting in more exposure and engagement. As a sales tool, videos increase the understanding of your product by providing a more personable way to engage with your audience. 

Any digital marketing agency in Dubai should incorporate video production in their content marketing strategy if their target is to improve their opening rate and click-through rate. Ultimately, what video marketing does for you is determined by the marketing team and their overall goals for the content. 

Video Marketing Strategies for Lead Generation

For effective video marketing, you need to know the following:

  • Who is your target audience?
  • What information appeals to your audience?
  • What information do your videos provide?
  • What format do your videos take?

How Useful Are Videos In Lead Generation?

However, the big question is how useful are videos in lead generation? On the whole, how you approach people with your information with determining whether you will generate new leads or not. Using videos will help generate new leads by providing your viewers with segments of information that answer their specific problems in the marketplace. Such pain points include questions like who you are, what you have to offer your audience, and why they should choose you. You can address all these through videos.


Video marketing experts at our digital marketing agency in Dubai might be the perfect answer for your business! Contact us to discuss your goals and discover more about creating rich content and videos that can help you generate leads.