You’ve invested time and resources into creating a beautiful website that showcases your business. But weeks or even months later, it’s nowhere to be found on Google’s search results for the terms that matter most. It’s a common and deeply frustrating problem. The truth is, Google’s algorithm is incredibly complex, and a lack of visibility can stem from a variety of issues.
Identifying the source is typically an examination of your site’s technical health and overall strategy. For that reason, the majority of companies choose to hire a professional SEO company in Dubai so that they have a proper diagnosis and roadmap to success. To get you going, here are five of the most common culprits that may be holding your website back in the slow lane.
If Google can’t crawl, find, and understand your site, you can’t rank. Technical issues may be a hurdle, making your site not visible to search engines.
Content is king today. Google’s final goal is to provide the user with the most relevant answer for a question he/she is searching for. If your page’s content is thin, awful, or not what your target market is searching for (search intent), it simply won’t rank.
To Google, a backlink (a link from some other website to your website) is a “vote of confidence.” A new website, or a website with very few links from other quality websites, has low “domain authority” and can’t possibly be trusted. Without trust, it’s very difficult to rank for competitive terms.
Sometimes it’s not so much that you’re doing anything incorrectly, your competition is doing it and has been doing it better, longer. Slowly trying to rank for a very competitive broad term like “apartments for sale” right off the bat is a fight you’re never going to win.
Google wants to send its users to pages they’ll love. If your site takes too long to load, is hard to use, or isn’t mobile-friendly, visitors will bounce right away. That “bounce” tells Google that your site is a bad match, and it will hurt your rankings.
What You Can Do: Prioritize a quick, clean, and mobile-first design. Ranking eventually is a byproduct of a comprehensive approach made up of technical health, quality content, and authority. Our philosophy at Panamedia, as an SEO company in Dubai, is to establish this firm foundation for long-term sustainable growth, not short-term success.
A page not ranking is very rarely due to one thing. It is probably a combination of technical, content, and authority issues. The fix is to perform SEO in a systematic way, to know the underlying issues, and have the patience and dedication for a lengthy process. Visibility is never granted but earned.
Your immediate first step should be to set up Google Search Console. It is a free, indispensable tool that provides direct feedback from Google about your site’s performance and technical health. It’s the best place to begin your diagnostic journey.