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How to Create an SEO-Friendly Website? In today’s digital world, web design requires the mastery of all the ways your website can attract more organic traffic. Like most marketing agencies, Panamedia, our digital marketing agency in Dubai is aware of the need for a deep understanding of website users in website design.  The goal of creating a website is to benefit your users and customize any optimization toward making the user experience better. Search Engine Optimization (SEO) in website design involves making small modifications that increase the quality and quantity of traffic to a web page through organic search engine results. To put it simply, web design is all about an SEO-optimized website that makes search engine crawlers easily assess and understand its structure and content. Here, we explore how can make an SEO-optimized website. Use Device-friendly Design With the rapid evolution of today’s digital world, it is not easy to know who will visit your website and use what device. Most people access web pages through their smartphones. Still, the remaining percentage may use desktops, tablets, laptops, and other devices for the same purpose. Website design requires that you develop a responsive design that will adapt your website to all types of devices and fit in based on user searches. Employing a responsive design is one of the most crucial elements that will ultimately enhance user experience, holding their attention longer. Employ Targeted Keywords Creating a user-friendly website with unique, meaningful, and relevant content is one of the steps of designing SEO-friendly web pages. Boosting your domain authority and the need for high-value leads based on pertinent search terms are some of the main reasons why you should put more emphasis on your content. Targeting relevant keywords in your domain is an absolute necessity if you seek more visibility. Targeted keywords allow you to find the high and low competition in your ranks, improving your ranking. Increase Content Readability Given that website design is about setting the aesthetic impression, it is easy to forget how the content appears. It is important to remember that there is no value in having unappealing content, even if your website design is world-class. We talking about the human element of creating an SEO-friendly website that fulfills the users’ needs. Web design is not a new thing; neither is it a difficult thing if you understand your users and target audience comprehensively. Bottomline We’re a SEO agency in Dubai that can help you create a user-friendly and SEO-optimized website. Contact us today!

Why is it important to use video for lead generation Content marketing, as with other forms of marketing, requires content that is informative, delightful, and useful to your target audience in one way or another. Video production for content marketing is one of the most recent and powerful tools employed in almost every digital marketing agency in Dubai to deliver greater engagement among viewers. It involves videos promoting and informing potential buyers about your service or product.  Importance of Video Marketing for Lead Generation Video marketing is a profitable and versatile content marketing strategy that promises a good return on investment. While some consumers may remain skeptical about purchasing products or services online, effective marketing videos will inspire their trust. Essentially, video production improves trust between consumers and businesses, which is vital for lead generation of digital marketing. Leads allow marketers to move prospects through their sales funnel constantly. Therefore, the more leads you have, the faster you can act on them. There is a good reason why video marketing is gaining traction across businesses. Videos increase brand awareness, traffic, and sales by a good percentage, leading to a fantastic outcome. Unlike texts, videos stay longer on social feeds resulting in more exposure and engagement. As a sales tool, videos increase the understanding of your product by providing a more personable way to engage with your audience.  Any digital marketing agency in Dubai should incorporate video production in their content marketing strategy if their target is to improve their opening rate and click-through rate. Ultimately, what video marketing does for you is determined by the marketing team and their overall goals for the content.  Video Marketing Strategies for Lead Generation For effective video marketing, you need to know the following: Who is your target audience? What information appeals to your audience? What information do your videos provide? What format do your videos take? How Useful Are Videos In Lead Generation? However, the big question is how useful are videos in lead generation? On the whole, how you approach people with your information with determining whether you will generate new leads or not. Using videos will help generate new leads by providing your viewers with segments of information that answer their specific problems in the marketplace. Such pain points include questions like who you are, what you have to offer your audience, and why they should choose you. You can address all these through videos. Bottomline Video marketing experts at our digital marketing agency in Dubai might be the perfect answer for your business! Contact us to discuss your goals and discover more about creating rich content and videos that can help you generate leads.

Why Should You Advertise On Google Ads? Are you tired of advertising to indifferent people? Are you looking for the best digital marketing tools to reach your target audience locally or even globally?  Losing time and resources on ineffective practices is very exhausting! And spending your money advertising to people who are not interested in your service or product is a waste of money. But don’t get frustrated, because everything will be better once you go for Google Ads. What Is Google Ads? Google Ads is one of the most powerful digital marketing tools available. It enables businesses to reach people searching for information, products, and services on Google. Google Ads is essential for any business seeking measurable results, like website traffic and more leads. Why Should You Use Google Ads? 1. Google Ads makes you understand your market It’s critical to put yourself in the shoes of your prospective customers.Survey questions, for example, give you limited results. Additionally, Google Ads provides insight into customer habits and requirements that previous generations of business owners could only dream of.Google Ads provides you with valuable information about your customers, such as keywords they use to search for your webpage, their location, and when they are very active. 2. Google Ads provides you with fast and direct results Google Ads provides fast and direct marketing results and reports. The dashboard makes it super easy to evaluate the progress of your campaigns since it displays all the data relating to each campaign, like the ads clicked, the keywords entered by website visitors, and the exact costs. These functions make Google Ads a very transparent and user-friendly system. 3. Google Ads help you get a large ROI Google Ads, unlike other marketing tactics, requires you to pay only for ads that people click on. When you optimize Google Ads campaigns, you can get a positive ROI. This method is called a pay-per-click (PPC) campaign. It allows you to fix a monthly ad-spend limit for your Google Ads campaign that Google will automatically adhere to. Also, you can choose to reach your target audience globally or locally.Therefore, you must first determine which method is effective for your company. You need to constantly test and monitor your campaigns to understand what will give the best possible results. For this, Google Ads is ideal and has all the data you need. 4. It’s a flexible marketing platform Google Ads is effective for different types and sizes of companies. You can turn online traffic on and off and work with a range of other marketing platforms. Plus, you can tailor campaigns to target specific types and audiences. What’s more interesting is that you can target people based on their location, device type, interests, and the Google-owned website they visit. You can also allocate funds to specific aspects of a campaign. Outsource Digital Marketing Agency Managing all your marketing campaigns to drive traffic to your website and focusing on your core business at the same time can be quite challenging.  If you need expert hands to boost your digital marketing tactics, Contact us today!

How To Improve Customer Loyalty with Paid Ads Running paid ads search is a powerful way to improve customer retention, which is very important for your business. Why improve your customer retention? It is much cheaper than customer acquisition Focusing on retaining customers will increase ROI.  Help you generate revenue success for years ahead. It helps you increase customer loyalty  Ensures the long-term health of your business. Here are some tips to use paid ads for boosting your customer retention: 1. Build brand awareness among your current customers If your current consumers haven’t visited your website in a while or haven’t even registered for your newsletter, this is a red flag, and you should take action! Besides, you can connect with your present clients and inform them about your updates. You may build personalized advertisements to remind them of products they’ve previously viewed or bought by utilizing dynamic remarketing, which is among the most current innovations in Google AdWords.  These advertisements will appear on websites that are part of the Google Display Network (GDN) or on Google when people search for keywords related to your product. Also, take advantage of Facebook dynamic advertisements by using Facebook’s Custom Audience tool.  It assists you in targeting advertising by locating individuals who are already aware of your company on Facebook. For instance, you can develop your current customer lists, Facebook or website interaction, or even app traffic. Indeed, you may then deliver personalized offers to customers who haven’t visited your website for a while. 2. Keep your customers engaged Some of your clients may withdraw themselves or only make one transaction. In this case, special events are one of the ideal opportunities to put your remarketing tactics into action. You can even provide your customers with special offers & coupons. Create personalized ads for special occasions such as back to school, new year, summer, etc. Also, opt for creating a remarketing list of customers who visited your site throughout the holiday season so you can create customized ads depending on the users’ tastes. You may also use that same database to send targeted consumers reminders every year. As a result, by connecting with your customers on every special occasion and offering special discounts or coupons. You nurture their engagement and loyalty and make them always come back to your website. 3. Don’t make them forget about It’s exhausting to lose a customer’s attention while you’ve done a lot to win them.  This is where retargeting can intervene. Make your customers remember you again and always get back to your website. For instance, reducing your shopping cart abandonment is very important for your sales. Therefore, create a strategy that tackles the reasons why they withdrew in the first place.  Build personalized ads for the abandoned products to the individuals who have almost purchased and haven’t completed the deal.  This is a good strategy to make first-time or return customers get back to your website and continue purchasing what they have suspended. The Bottom Line If you nurture your leads, you boost brand engagement and customer retention, and as a result, you will improve the lifetime value of your customers. Contact us for digital ads services!

Why Do You Need Digital Marketing For Your Business? As a business, you may think that outsourcing a digital marketing agency in Dubai comes after you settle down, as you feel you need some time to establish yourself before thinking of this aspect. However, this is wrong! Digital marketing has many advantages for SMEs which will make a huge impact on your business. Here is why you should go for digital marketing. Cost-effective Digital marketing is cost-effective, as it helps you reach more prospects for less money, compared to traditional marketing. You can instantly track your results and understand what type of content and which tactics are more effective.  Therefore, you can adjust and continuously improve your strategy accordingly. Reach your target niche Online potential consumers are a far larger segment than you are ever likely to attract locally. You may reach a huge group of your target niche as well as a global marketplace by implementing digital marketing. When you become available online, you break the wall between you and your customers, as more people will know about your existence and can easily reach you. Therefore, it becomes simpler for your target customers to choose your brand over any other competitor that doesn’t have a digital presence. Brand Awareness People’s capacity to remember and distinguish your brand is referred to as brand awareness. Brand awareness is fundamental since it is the first stage in the marketing funnel and lays the groundwork for getting customers. It is a significant marketing tactic that leads people to prefer a specific brand and its goods or services over another. Brand Loyalty Having an online presence facilitates the interaction between you and your customers. By interacting with your prospects online, you get to understand them and all that they are searching for.  On the other hand, they will get to know you directly, and you will create a solid relationship with them. As a result, you build brand loyalty in them and you become much more than just a brand, you become a reliable partner. In return, your customers become much more than just customers, they become your advocates and brand ambassadors. Bottom Line Your current and potential consumers are already online. If they can’t directly find you, they’ll certainly go with your competitors. Nowadays, if a potential customer is inquisitive or interested in your brand, they will google you to know more about you. Eventually, they can’t choose you if they don’t know you.  So not being present online makes you lose your new leads. Looking for a digital marketing agency in Dubai? Get an effective digital marketing presence for your business with Panamedia, a digital marketing agency in Dubai that bonds businesses and customers together.  We deliver results-oriented digital marketing services to help you grow your business and nurture your brand awareness and loyalty. Contact us today!

Tips To Increase Website Traffic Is your new website up and running, but you don’t know how to drive traffic to it? An analysis will help you identify the preferences of your visitors and their behavior once they arrive on your website. Thus, the goal is to understand the expectations of your future customers to direct them to your product or service page. You will discover in this article some simple methods to boost more qualified traffic to your new website. Content Marketing Content marketing is a strategy that involves businesses creating and distributing essential materials of various types: blog posts, case studies, videos, etc. This method allows you to communicate with your audience by increasing the awareness of your brand. Moreover, as long as you create high-quality content on your website, you will have a constant flow of visitors from Google. Search Engine Optimization Search Engine Optimization (SEO) defines all the techniques used to improve a website’s position on search engine’s results pages. To be visible, you will have to put in place an effective SEO strategy. –  Incorporate relevant keywords. –  Write articles containing advice related to your business, as well as customer cases. We advise you to use SEO tools like SEMRush, Ahrefs, Moz, which will help you get ideas for keywords on which to base your writing and thus reach a wider audience. Backlinks One of the ways to generate qualified traffic is to optimize your site for search engine rankings by building backlinks. Furthermore, establish editorial collaborations to your website on relevant and themed websites that are authoritative in your industry. Backlinks can boost your SEO authority to gain visibility on organic search. The presence of these external links makes you more credible with visitors. Social Networks Social Media is now the source to tap into to gain notoriety. Studies have shown that 50% of Internet users are influenced by the content available on social networks. These are now the basis for standing out online in a very competitive market. The best way to generate website traffic through social media is to use photos and videos, share stories, inform about an event, discount, etc. You can also use services like Facebook ads or LinkedIn ads. With these steps, you can quickly reach a targeted audience. It is also the best way to develop your brand image on the website. Paid SEO If you want to generate optimal web traffic, you need to focus your efforts on the best customers and prospects. Primary, you should define your goals and target audience. Then your online presence should be enhanced by the ads.  According to specialists, paid search (SEA) is the best marketing strategy to have quick results. With this strategy, you get a good return on your investment. It is also easy for you to quantify the profitability of the actions taken to increase your conversions. Inbound Marketing Inbound Marketing is also a better solution for generating leads.  Google Ads and Social Media Ads campaigns have great potential to capture the attention of users. They allow you to segment your audience, which helps you reach them more effectively. Also add the call-to-action buttons, as they help bring together a community and increase the conversion rate. Inbound marketing allows to: Generate more traffic to the website Convert visitors into leads Turn those prospects into customers Need Expert Help? Panamedia is a digital marketing agency in Dubai that can assist you in increasing your web traffic and boosting your sales. Contact us today!

How To Optimize Your Instagram Content? Optimizing your Instagram content will get you more customers and better sales since it has around 1 billion active users who are eager to discover new products or services.  Here are 7 of the best tactics to optimize your Instagram content and reach your audience more effectively.  1- Keywords Instagram uses the keywords that are put in your profile to classify your account according to a certain topic of interest. Therefore, using optimized keywords is key to make your profile more visible in relevant searches.  Name and Username: Including a keyword in your username is very effective to get yourself on top of the relevant searches of your audience.  Bio: To get a better rank, you can write a specific description of your business with all the most relevant keywords. 2- Hashtags Hashtags help users find relevant content. Hence, putting specific hashtags in your posts will allow them to appear to the people searching for them. On the other hand, this is not something you do randomly, rather learn how to use hashtags relevant to your content so you can easily get to your target audience.  Even though you can use up to 30 hashtags, but don’t overuse them as it can be very annoying to the viewers or make you seem unprofessional and amateur.  3- Timing Following the best time to post on Instagram can make a whole difference to your content optimization.  Start scheduling the right time for your posting to keep the engagement of your followers and get a healthy reach. 4- Alt Text Alt-text is a very interesting feature that enables you to write alternative text describing everything in your post. In fact, this Alt text feature was originally intended to help users with visual impairments to understand Instagram’s visual content. Even though the app generates Alt text automatically for posts, you can edit it to make it more specific. It is a great way to optimize your Instagram since Alt text helps the Instagram algorithm to better understand the content of your posts and link it to relevant searches. 5- Tagging The more you get tagged, the more audience you will attract. For instance, you can create a campaign as a promotion or a giveaway that will encourage people to tag you in their posts or stories to participate. Also, don’t hesitate to repost their tags as it will strengthen their engagement for your business. By doing this, more people will click on your profile and will interact with your content. 6- Audit and Keep Optimizing In addition to implementing the above-mentioned tactics, you should also audit and keep improving your performance. For that, it is important to always keep taking your results by running an audit on your Instagram account.  Besides, you can also get an Instagram analytics tool to track your account performance accurately 7- Don’ts Even if it takes some time to see greater results, always stay legit when seeking to optimize your Instagram content.  Typically, Instagram detects any accounts that use fishy ways to become more visible, such as generating fake followers or likes. Bottom Line Optimizing your Instagram account is key to upscaling your business and build awareness towards your service or product. Therefore, make your content reach the right people through the right keyword, hashtags, timing, Alt text, audit, and continuous optimization. We are the best social media agency in Dubai. Contact us now to optimize your Instagram content. We provide social media marketing and content creation services.