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Ways to Improve Social Media Engagement Social media marketing is becoming a requirement for brand durability these days. Additionally, to increase the engagement rate, you need to be active on social media. Besides, it is so important to be present on social media. But the main benefit is to build strong interaction with communities. What is engagement? Engagement is the interaction with your community in response to your posts. The goal is, therefore: “like“, “comment“, and “share“. Engagement rate is different from the reach: the 1st will measure the reactions related to posts, the 2sd is the potential number of people who have seen the posts appear in the news feed. Indeed, it is recommended to know the different interactions with posts on social networks: Like: It identifies a post on a social network that stimulates original interest and positive emotion in users. Comment: Determine another level of engagement. Besides, the audience has to write a reaction message, either positive or negative. Share: This means that the public finds the post is interesting to share with their community. Number of subscribers: represents notoriety on social media platforms. 1. Instagram According to Statista, Instagram has over a billion monthly active users. Engagement on Instagram is about measuring audience interactions with content. How to increase Instagram engagement? Understand your audience One of the most popular techniques is knowing the audience, which is one of the keys to success. Target audience demographics, characteristics, and needs will help define the type of content you post, brand voice, the center of interest, and even the days and times of publication. Generate professional content It is essential to post quality content. Visuals or photos that will more engage users. Therefore, it is best to have a high-grade camera to take excellent quality photos, use filters and colors. Share video content Furthermore, video content has become more popular thanks to stories, IGTV, Live, and reels on Instagram. It is essential for improving digital accessibility. You also have the option of using sound to build your brand on your account. As a result, posts with video receive around 38% more engagement than photos. Include trending hashtags Hashtags are essential to boost the visibility of publications. The use of it is an element more used by brands and influencers to increase posts’ visibility. You have to use it effectively. In addition, they allow reaching a wider audience beyond the current community. More, it helps users find the content that interests them by doing keyword research and following specific hashtags. It is possible to use up to 30 hashtags, but it is recommended to prefer quality over quantity. Host a contest Contests are another great way to build awareness of your brand. In addition to increased brand awareness, contests on Instagram have proven to increase engagement rates. Use stories According to a study, Half a billion people use stories every day. Plus, 62% of users say they became more interested in a brand or product after viewing it in stories. They appear both on the homepage and in searches, then it is possible to add hashtags to stories to have more visibility. Write powerful captions Reply to questions and comments. Create custom stickers and filters Go live Publish carousels Boost your publications Build relationships with social influencers Choose the best time to post 2. Facebook Facebook engagement is the reach of your posts on the page you manage. Besides, it is the number of users who liked, shared, commented, clicked on your post, or even read an article out of the total number of people who viewed that post. How to increase Facebook engagement? Utilize visuals Set up a Questions & Answers event Use storytelling Interact with audience Schedule publications on page Organize contests Collect votes with Like v.s Share Sponsor posts & advertise Employing video in Facebook’s marketing strategy Create a Facebook group Posting on the Facebook page at the right time 3. LinkedIn Getting many businesses engaged on LinkedIn is a genuine quest. It is a professional social network used by recruiters, salespeople, and business people, who they use for their jobs. How to increase LinkedIn engagement? Generate engagement with publications Publish short posts to promote engagement. Insert a call-to-action (CTA) Including a link generates twice the engagement Ask questions about the interest of the community to generate feedback. Add an image in each article Use images with a visual that captures the attention of rich media (infographics, etc). Include videos to get more shares: for example, the links from Youtube allow you to watch the video directly from the news feed.  Optimize strategy on LinkedIn Create an editorial publication calendar. Keep flexibility to react to events, trends, and opportunities. Analyze statistics on LinkedIn Analyze performance to learn lessons with statistical monitoring tools. Identify the optimal days, times to post to get the best engagement rates. Post articles celebrating a happy event Publishing anniversary articles, celebrations (inaugurations, recruitments, etc.). This method enhances the professional position by allowing relationships to share with you the emotions invaded by this successor this promotion. Sponsor posts LinkedIn proposes various ad types: Sponsored Content, Sponsored InMail, Text Ads, and Carousel Ads. Choose the right time to publish 4. Twitter Twitter engagement is each type of interaction someone has with a tweet. How to increase Twitter engagement? Publish visual content Experiment with polls Use relevant hashtags Run a subscriber campaign Launch an advertising campaign Share the top-performing content more than once Choose the right time to publish 5. YouTube YouTube is the second largest social media, with higher than 2 billion monthly active users. Likewise, with YouTube, marketers can present unique content that is easy to watch and share. How to increase YouTube engagement? Create custom thumbnails Improve video and audio quality Make better trailers for the channel Respond to comments Use better CTAs Promotion of events Podcasts Live YouTube Customer testimonial Add subtitles in other languages Embed subscription buttons on your blog Optimize video description for SEO Publish at strategic times 6. Pinterest Pinterest engagement has become

Why Is High Quality Website Content So Important? Are you looking for effective methods to help you boost your business visibility? Web content is the best solution for your business. Consequently, as a central element of your website, editorial content deserves your full attention because it will positively influence the SEO of your platform, as well as the return on investment. Accordingly, our marketing agency in Dubai has drafted some reasons why web content is essential for search engine ranking and converting visitors to customers. What is Web Content? Firstly, website content is one of the digital marketing components present in texts, images, and videos. It should be relevant content and reference for your web pages. Second, you need to consider quality, well-optimized, and readily available content to help you appear in the best search results on Google and provide you with a good user experience. Then, make sure your content is unique, well researched, strategically planned, and not duplicated to be more effective. There are a lot of tools that you can use to write good content, like Grammarly that is a great writing tool used to check many types of grammar, spelling, and even punctuation errors. That is to say, from the creation of your website to natural referencing, social media management, and content writing. These are the tools put in place by our marketing agency to succeed in your advertising campaigns and your website visibility. Why Do We Need To Write High-Quality Website Content? As a result, building a website requires incorporating quality, compelling and informative content, strategically using relevant keywords, internal and external links. Also, textual alternative allows you to attract the right audience to your site and generate a conversion rate (CTR). Therefore, It has a direct impact on your web SEO. Further, a user who does not know you will add a few words to the search engine to initiate a query. Furthermore, you need to choose your keywords carefully and optimize them to make your website visible on the first page of Google. Quality content and easy accessibility allow offering a good user experience. Benefits Of High-Quality Web Content If your content is efficient, original, and optimized, Internet users can find you in a few clicks.  Thus, it can you gain more credibility on search engines by providing better service to your customers on your website. Here are some benefits of having high-quality web content: Ensure credibility on search engines Find content quickly and easily Have a good rank position Improve the usability of the website and user experience Reach a large targeted audience Increase web traffic Connect with potential customers Generate new leads Different Forms Of Web Content Moreover, there are different techniques used to improve your business marketing strategy through diverse forms of content: Blog post Images Infographics Videos Newsletters Customers case studies Reviews or testimonials, etc.   Besides, It includes many formats serving the same purpose: to attract visitors to your website and motivate them to stay longer, so they can become customers later. But, content by itself isn’t enough. Choosing our web marketing agency in Dubai remains the best privilege to support your digital strategy to boosting your commercial brand. Conclusion Website content is essential for your website since it plays a significant role in your marketing. We use different types of It for various directions and processes. Briefly, if you need support from a web agency to upscale your content website and grow your website performance. Please contact our Digital Marketing Agency in Dubai at +971 56 418 1106⁣ or send us an email at info@panamedia.me.

Top Apps To Make Working From Home More Productive Working from home is one of the options that many companies are currently resorting to now because virtual meetings are cost-effective and help increase productivity. However, you need arrangements based on the right tools and applications so that more remote work is abundantly available. What’s a Virtual Meeting? Virtual meetings, also called virtual conferencing, are a network through an Internet connection. It is not face-to-face with people in the same country, city, or around the world. It allows them to see and interact with each other by creating a virtual meeting room with the staff and the manager. Accordingly, our marketing agency in Dubai “Panamedia” researched the best productivity apps for remote working, which we will cover in this article. We have divided virtual meetings into three different types that you may use: 1. Virtual Meetings Apps During the Coronavirus period, our digital marketing agency never stopped working. Our team worked remotely to keep it safe. These apps and tools helped us get more productive. You’re now ready to boost your home office productivity with these focused apps that include: Zoom Zoom is a video-conferencing app for creating conversations, seminars, or face-to-face online meetings between two or more people or groups of up to 200 participants.  It provides options to fit every budget according to the institution and is a resource for teachers and professors who teach large groups online. With this convenient app, you’re allowed to make quick calls, communicate with people, and build meeting rooms by sharing screens and images during the presentation. Face Time FaceTime is a video calling app for business, for Apple users only. Whether it is Mac, iPhone, iPod Touch, or iPad, it is a convenient and accessible tool for social conversations. This app is not required to record anything by calling whoever is on your address book with similar Apple devices. A call then request will show up at their side, and you can also select who do you want to distinguish. Skype Skype is an app for video calling and communication, available for groups or individuals online to hold a meeting. It helps you connect with them regularly and be able to share screens to engage with the customers. Available on computers, tablets, and mobile phones. It is free to use and can also be used to call numbers globally. Google Hangouts Google Hangouts is an enterprise-friendly video calling app that focuses on business solutions under the name Hangouts Meet. It works on Android and IOS. This app is a powerful tool for making group video calls and screen sharing as well. 2. Content Sharing Tools Here are several of the best tools for sharing files on business platforms from home that will highlight the benefits of your virtual meetings that including: Google Drive Google Drive is considered the most used. It is one of the best tools for file storage, sharing, and productivity, as it is easily accessible for remote work. It also allows you to save your files securely and access them whenever you want by organizing them. You can download or share them with anyone who has permission by creating a link for free. Moreover, you can edit words and spreadsheets with others online, create projects and suggestions on Google Slide.You can also write and edit blog posts or create business documents in Google Docs and then share them. Dropbox Dropbox is one of the best apps, used as a cloud storage system. It helps you download files like photos and videos from the computer to the database, transfer them, or share them over the cloud, keeping them safe and secure. It allows you to adjust security settings to what suits you and your team, ensuring that you send files to anyone of any size in particular. Besides, backup allows you to store photos, files, or videos on the cloud and access them via laptop or mobile phone. You can access any file or documents in your account, even if you are not in a position to communicate. However, there is a point that this application might request you to scan files or documents and transfer them to PDF. Slack Slack is a communication platform that allows you to work distantly. It is one of the most common team communication and cooperation tools, mainly used by big brands and easily accessible for any team type. Although easy to use, it enables you to keep track of team activities at any pace. This tool organizes work-flow within the team, such as sending messages or voice and video calling to the group through sharing, editing files or documents. Yammer Yammer is an easy tool from Microsoft’s suite of apps for team communication and collaboration. It is allowed to help employees communicate effectively. It also allows you to invite different types of collaborators as external clients. You can create different groups too, depending on the team or product. This app relies on the goal of gathering all your communication channels in one place, even remotely. 3. Project Management Tools There are several project management software tools to organize your project so that it becomes simpler and easier to manage: Trello Trello is used to manage projects with complete efficiency for all teams. It has an easy-to-understand interface with a board and cards for links that make it easy to track and move tight. You can also keep your team’s tasks in check Asana Asana is a project management app that keeps all project components in a central location for easy access. It allows your team to manage tasks in panels based on lists with due dates, files, etc. It informs you of your and your colleagues’ tasks and you can also use it offline. Updates will sync when you return to online mode. Basecamp Basecamp is a project management and team collaboration tool that helps you manage and track your team and all tasks. You can upload or store files, keep track of appointments on calendar schedules, and share tasks with your team. Proof Hub ProofHub is a simple

Top 10 Successful Businesses in Dubai, UAE The business environment in the UAE, Dubai, is famous around the world. Besides, as far as the tax system goes, it is incredibly engaging with 0% personal and business income tax. Starting a business in the UAE is very simple and easy. Dubai has always been great for business investment. The region has a perfect placement for foreign entrepreneurs as it offers several opportunities. Therefore, if you are looking to start any business in Dubai and find profitable ideas in Dubai with low investment, Panamedia, a digital marketing agency in Dubai researches to find the best performing and most profitable business sectors in Dubai in 2020. Here will give you a small idea of ​​what you can invest in the UAE. 1. Restaurant Business The UAE has an insatiable appetite for restaurants. About a third of the population eats an average of two to three times a week. Additionally, 20% eat or order take-out every day. 2. Construction In the UAE, there is the construction of new buildings and skyscrapers every day. It is of high-rise buildings is therefore not slowing down. Therefore, it helps to open a large door full of multiple opportunities for engineers, architects, builders, real estate developers, and for many other professionals in the sector. The UAE’s population is growing wildly, especially in Dubai. It is required to increase as only ex-pats flock to the city in search of opportunities to make their lives excellent. 3. Photography Business The UAE is known for its people’s love for holding parties, events, and various occasions, like birthdays, weddings, success celebrations, religious celebrations, etc. Therefore, the UAE people need the best and most famous photographers in particular for all their occasions. If you love photography, you will enjoy this business job as it is both an enjoyable and profitable business. To present your branding image, you can create ads for your services on social media and other platforms. It could be one of the best companies in Dubai for beginners. 4. Healthcare UAE’s clinics and hospitals are striving to establish their brands online due to the importance of digital healthcare marketing as a beneficial investment. Besides, the healthcare industry is growing in Dubai, and there are large numbers of people coming from Africa and Asia to the UAE to get treatment because it is cheaper than the rest of the countries. Therefore, the demand for professional healthcare service providers has increased. 5. Beauty and Hair Salon Here is another wondrous idea that is on the list of small businesses in the UAE, Dubai.Beauty and hair salon for women who are interested in beauty, hair, nails, feet, face, and body services. Opening a beauty and hair salon requires a lot of special equipment for body and hair care. However, you must be a professional and have experience, so you will not need a lot of investment. It is one of the needs of everyone in the UAE. 6. Handyman High handyman worker services are in demand in the UAE, and Dubai. Individuals are always looking for talented, skilled employees and reliable agencies. The service includes skilled workers in plumbing repair, maintenance, and other electrical work so that you can provide many services to your customers. 7. Jewelry Business You might have an idea that Dubai is known as the “Mecca of gold” around the world because its popularity among gold buyers and dealers. This city provides an environment conducive to trading gold, diamonds, and many other metals. Consequently, it is a marvelous opportunity to start your business in making and selling jewelry, but still, be assured that this investment will be successful. 8. Bakery Business As we mentioned, UAE residents love to organize parties, events, and various occasions. Cakes, sweets, appetizers, and celebration materials are essential for every occasion or celebration. If you are good at baking and cakes and have a passion for baking, it is high time for you to start a successful and profitable business bakery in the UAE and make money from your desire. Moreover, you can start your home delivery services. 9. Cleaning Services Cleaning is one of the most wanted jobs in the UAE because it is full of restaurants, shops, and hotels that should always be clean and in the best condition to attract the attention of customers. There is also cleaning in homes and apartments, so cleaning is one of the best jobs that anyone can do because it is very profitable, according to the consumer niche. 10. Web Development E-Commerce, web development, internet marketing, and online businesses are the most trending sector for investments. Dubai is the most digital city full of professionals and web development because it is a profitable business. E-commerce, stores, and websites are increasing, and Dubai ranks first in the Arab world in terms of design, web development, and other related services. This business idea is an unmissable opportunity for you, especially if you are a professional and passionate about web business development. Conclusion In conclusion, here are several simple business concepts and ideas in Dubai, UAE that could help you start an investment. Make a profit and be successful with the right experience then your business can grow by leaps and bounds. Contact us for any needs!

How To Start A Successful Ecommerce Business? E-commerce is a growing part of our daily life, and people are more and more aware of the importance of e-commerce sites in today’s digital world. Let’s read this article, which can help you start your successful e-commerce business. As a result, users are buying online for a faster customer experience. They are even more encouraged to purchase on the small screen due to the currently enhanced and more advanced mobile network technologies. Besides, you will make this guide article useful if: You’re beginning an e-commerce business from scratch. You have already got an e-commerce business. However, sales are not wherever you wish them. You’ve got your online store. Though, you’re having problems adapting it to its size. 1. Choose Your Business Model The goal is to search out a sort of business model that works best for your business. Similarly, a business model refers to an idea for business growth also how it relates to current merchandise or services within the trade. 2. Maintain High Quality Products To Sell Once you have determined your perfect e-commerce business model, the next step is to end the products you are going to sell : Research the companies active in your e-commerce niche and determine which products are selling. Make sure that the things you decide on should have extremely targeted keywords; others. Choose a product category with a maximum of thousand keywords, then target a specific niche on marketing platforms to promote your products and online store. 3. Create Your Online Store When selecting an e-commerce store builder, consider value, features, ease of use, and performance. While this part, you should start to consider scheduling, registering your name, and any send URLs that might be relevant. 4. Make Your Ecommerce Website Easy To Use Furthermore, to make money online, you want to create it for your customers; simple navigation, clear headers, correct spelling, and a visually pleasing look help people visit and continue to explore a website. Links that take users to sales pages make it easy to convert guests into customers. You might additionally need a clear pushcart or method to encourage the sale once the customer is ready. 5. Attract Users To Your Online Store You should use sponsored content, social media, pay click, ads to increase ads. It depends on your continuous monitoring of the campaigns that are driving traffic to your online store.  Once you have made up your mind, continue to monitor the campaigns that are driving traffic to your store. However, consider enlisting help if your site’s marketing seems overwhelming.  Here are some popular social media platforms like Facebook, Instagram, and Pinterest. You can help promote your products and services by posting regularly to your online store by maximizing your brand reach and engagement with the right people. 6. Secure Your Transactions One of the entrepreneurs’ and customers’ major concerns is data security. As with personal and financial information processed online, there is always a risk of data theft, credit card fraud, distributed denial of service, etc. Fortunately, there are many solutions for cybersecurity, from firewalls to filters and encryption(SSL). Such a precautionary step can be a mighty advantage for e-commerce businesses propelling them to build trust and authenticity in the web-users mind. Bottom Line E-commerce offers businesses an entire scope of opportunities, from marketing and expanding their product reach to producing more sales leads. With a well-developed website, you can accomplish your business objectives as well as offer your clients assistance that will, later on, help support and boost your business success. Contact our marketing agency for more.

Benefits Of Digital Marketing For Business​ The world of technology, digital marketing, and social media has a significant impact on the way we behave socially, act as consumers and the way we do business. So, it would be fair to say that any business that does not adapt to the new era of marketing and communications risks losing out. What does the term ‘Digital Marketing’ mean? Digital marketing is the engine that drives today’s business, big or small. By definition, it is a useful technique that allows a marketer to use the best of both worlds – digital and marketing. While the basics of marketing still apply, digital marketing is not just a new marketing channel. On the contrary, it is a refreshing new approach to marketing that offers a unique understanding of consumer behavior. Advantages of Digital Marketing​ 1. Affordability If you are a business that has its first launch a long time ago, you know that marketing and advertising costs have always to be treated separately. In particular to ensure the security of the company cash flow and profits. However, digital marketing helps you cut these costs to a bare percentage of original charges. Then, no need for printing posters and getting billboards made up to publicize your company. You end up racking up an amount of savings. Additionally, you can drastically reduce marketing costs, and the overflow of leads and inbound customers all combined help you dramatically increase your income. 2. Plan To Execution Transition Consequently, the transition from the actual planning process to executing these plans not only costs an arm and a leg but costs the company their time too. Although the ‘plan to execution’ transition only requires creating the website and social profiles once. Next, the rest of the marketing can be dealt with at every time. No billboard advertisement orders have to send, and no advertisers need to contact. All that may be required is a Digital Marketing Agency (like PANAMEDIA!) to help you in the process. 3. Flexibility On the other hand, digital marketing is affected by all sorts of channels, social media, email, and your website. There are many service types, from social media marketing to PPC services and much more. While there are several types of marketing techniques, they don’t cost as much as traditional marketing. 4. Public Relations Furthermore, through all sources and forms of marketing, we can communicate directly with your business customers, viewers and let them comment on their opinions on your posts. This helps in improving your relationship with the customers. It also helps provide them with better customer support and better services without having to require a franchise. 5. Brand Image We can build your brand image with ease by creating social profiles everywhere and anywhere under your target market. Similarly, it helps build customer loyalty, creating repeat customers, convince word of mouth, and improve your brand image. Meanwhile, it could help your business get known around the world! 6.Client Appeal Most of the population uses the internet for more purposes than could have anticipated even a decade ago. Since everyone lives off the internet, it is essential to have your products, services, and sources marketing where the crowd resides. To ensure that your target market can reach your marketing, we use digital marketing techniques of all sorts for the best results! 7. Level Playing Field Any business can compete with any competitor regardless of size with a solid digital marketing strategy. Traditionally a smaller retailer would struggle to match the finesse of the fixtures and fittings of its larger competitors. Online, a crisp well thought out site with a smooth customer journey and fantastic service is king – not size. 8. Real time results Therefore, you don’t have to wait weeks to boost your business like you would have to wait for a fax or form to return. We can provide you with a full report about the number of visitors to your site, and its subscribers increase, peak trading times, conversion rates, and much more at the touch of a button! 9. Far Greater Exposure​ Your business can be seen anywhere in the world from one marketing campaign. The cost to do this using traditional methods would be considerable. Suddenly once we optimize the keyword search content on your website, you should see a long-term return on your investment and low cost to maintain your ranking. 10. Greater Engagement With Digital Marketing, we can encourage your prospects and followers to take action, visit your website, read about your products and services, rate them buy them, and provide feedback that is visible to your market. 11. Go Beyond The Boundaries​ It’s important to understand that digital marketing doesn’t only apply to your website!Though, most marketers create a website or e-commerce and invest in SEO and or AdWords. But to make your business stand out from the crowd, you need a real strategy that puts potential customers first and use all the available tools to acquire them. Looking for a digital marketing agency in Dubai? Panamedia, our marketing agency in Dubai, is here to help you by providing you with the right marketing strategy so that your business can stay ahead of your competitors. Happy Digital Marketing!